Customer Generation – Pay Per Lead

Our pay per lead or pay per enquiry service is just that, you only pay for each qualified lead that we send you based on your lead criteria.

This revolutionary marketing model gives you full control over your budget and a firm grip on your ROI.

Because we are confident in our results, we take all the risk and only get paid when we send you the exact customers you want.

How does it work?

We create and build ad campaigns across multiple online marketing channels with our own money.

These campaigns are specifically created to capture the exact lead you require. We also further qualify and filter where needed. Either via an online process or by our call centre.

Once the prospect is qualified we then pass that lead to you either via direct phone call, CRM or email depending on your preference and your existing systems.

All realtime lead phone calls are sent through a tracking number and recorded, this guarantees you are only paying for genuine enquiries.

  • Leads are never shared and are always fully exclusive to you.
  • You have full control over the volume of leads and of course the pricing.
  • Know how much you are going to spend and know exactly what you are going to get.

We work with you to produce only the very best highest converting leads.

This is truly a done for you marketing service, with no risk, no setup fees, and no contracts. Simply pay per lead and get a steady flow of the customers you really want.

Take charge of your online marketing today. Schedule a call on Calendly now.

How we get you customers

By using a multi-channel marketing approach, we can use the right combination of strategies to deliver your business sales-ready leads.

Facebook ads are an incredible way of targeting specific users who fit into certain demographics or geographic areas

We can drill down into specific interests, events in their life (married, new parent), estimated income, holiday habits, vehicle type and more….. It’s a very powerful way of getting a message in front of just the right people. The potential is limitless and we’ve seen some amazing success with Facebook advertising.

Whether you are selling B2C or B2B, Facebook is becoming an often overlooked marketing channel to capture leads higher up the sales funnel.

Our process:
  • Create the ads, image, text or video
  • Research the demographic and targeting tactic for each campaign
  • Split test and run several ads and targeting campaigns to find the optimum
  • Actively manage, adjust and optimise ads throughout the campaign
  • Push interested customers through filtering and qualification screening
  • Send you the qualified leads

Google Adwords is an effective way of getting in front of actively searching customers

Adwords is often seen as an expensive method to gain customers. Using a pay per click model Google charges for each click on an advert. With clicks ranging from £0.05 right the way up to £400 per click. Depending on your business sector and how competitive the environment is.

Many business owners have tried it and been disappointed with the ROI. It’s true that if not set up correctly and constantly optimised budgets can run away fairly quickly with not much to show for it.
However, when used correctly and in conjunction with other channels, it can be a very powerful way of getting in front of customers further down the sales funnel.

We use Adwords to generate customers where we feel it can truly add value.

Did you know: How much you pay per click not only depends on your competition but also on the quality of your advert AND the landing page you are sending visitors.

Our process:

  • Research and identify potential keywords for your business
  • Construct a plan for the complete intended customer journey
  • Setup a campaign into multiple ad groups to focus on specific areas
  • Construct multiple ads
  • Split test different ads, text and targets
  • Design and optimise several landing pages
  • Track conversions
  • Filter, qualify and screen leads – sending you only the leads that fit your criteria

We use social media on our own niche brands to increase customer awareness and ultimately drive qualified leads to your business

One of our most tried and tested strategies is to use one of our own sector-specific brands to create customer awareness in your product or service.
For example, a comparison or informational brand to help customers make an informed choice.
We use social media to deliver engaging content and guide them through the funnel from cold to warm. Those that are ready to buy are then screened, filtered and passed onto your sales team to close.

Email is a great way of keeping in touch with potential leads

We can create campaigns that build and grow your email list, delivering you marketing ready leads.

These are not ready to buy yet but are interested and have asked for more information. We can send you these leads to your own list for marketing, giving you the ability to contact your list at any time with engaging emails, products, services and promotions to a warm database of potential buyers. Or we can nurture and market to the list ourselves, sending you only sales-ready leads.

  • Setup email client, and integrate with linked ad campaigns or brands.
  • Write engaging informational content and sales emails
  • Deliver that mix of content and drive ‘ready to buy’ leads into the filtering process
  • Send marketing or sales leads directly to you

A website and landing page should not only look great but also convert leads into customers


A great website or landing page is the cornerstone of any online marketing campaign. Send traffic and leads to a weak page and you’re not going to convert as many into customers, driving up your lead cost.

All our landing pages and websites are designed to be engaging, with easy to read content and clear calls to action.
  • A website should not only look great but also be made to convert customers.
  • Whether that’s a single landing page or a whole multi-page website.
  • Integrating seamlessly into an advertising campaign.
  • As part of our lead generation process we build, optimise and manage all aspects of the conversion including the design.

Marketing Strategies That Work

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