Facebook ads are an incredible way of targeting specific users who fit into certain demographics or geographic areas
We can drill down into specific interests, events in their life (married, new parent), estimated income, holiday habits, vehicle type and more….. It’s a very powerful way of getting a message in front of just the right people. The potential is limitless and we’ve seen some amazing success with Facebook advertising.
Whether you are selling B2C or B2B, Facebook is becoming an often overlooked marketing channel to capture leads higher up the sales funnel.
Create the ads, image, text or video
Research the demographic and targeting tactic for each campaign
Split test and run several ads and targeting campaigns to find the optimum
Actively manage, adjust and optimise ads throughout the campaign
Push interested customers through filtering and qualification screening
Google Adwords is an effective way of getting in front of actively searching customers
Adwords is often seen as an expensive method to gain customers. Using a pay per click model Google charges for each click on an advert. With clicks ranging from £0.05 right the way up to £400 per click. Depending on your business sector and how competitive the environment is.
Many business owners have tried it and been disappointed with the ROI. It’s true that if not set up correctly and constantly optimised budgets can run away fairly quickly with not much to show for it.
However, when used correctly and in conjunction with other channels, it can be a very powerful way of getting in front of customers further down the sales funnel.
We use Adwords to generate customers where we feel it can truly add value.
Did you know: How much you pay per click not only depends on your competition but also on the quality of your advert AND the landing page you are sending visitors.
Research and identify potential keywords for your business
Construct a plan for the complete intended customer journey
Setup a campaign into multiple ad groups to focus on specific areas
Construct multiple ads
Split test different ads, text and targets
Design and optimise several landing pages
Filter, qualify and screen leads – sending you only the leads that fit your criteria
Email is a great way of keeping in touch with potential leads
We can create campaigns that build and grow your email list, delivering you marketing ready leads.
These are not ready to buy yet but are interested and have asked for more information. We can send you these leads to your own list for marketing, giving you the ability to contact your list at any time with engaging emails, products, services and promotions to a warm database of potential buyers. Or we can nurture and market to the list ourselves, sending you only sales-ready leads.
Setup email client, and integrate with linked ad campaigns or brands.
Write engaging informational content and sales emails
Deliver that mix of content and drive ‘ready to buy’ leads into the filtering process
A website and landing page should not only look great but also convert leads into customers
A great website or landing page is the cornerstone of any online marketing campaign. Send traffic and leads to a weak page and you’re not going to convert as many into customers, driving up your lead cost.
All our landing pages and websites are designed to be engaging, with easy to read content and clear calls to action.
A website should not only look great but also be made to convert customers.
Whether that’s a single landing page or a whole multi-page website.
Integrating seamlessly into an advertising campaign.
As part of our lead generation process we build, optimise and manage all aspects of the conversion including the design.